Banca de QUALIFICAÇÃO: KEILA ROBERTA DE CARVALHO ALENCAR

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : KEILA ROBERTA DE CARVALHO ALENCAR
DATE: 15/06/2022
TIME: 10:00
LOCAL: Videoconferência
TITLE:

Innovation and Commercialization Strategies in Family Farming Fairs in Paragominas-PA

KEY WORDS:

agribusiness; supply chains; public policies; management.

PAGES: 40
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Empresas
SPECIALTY: Mercadologia
SUMMARY:

Fairs are considered one of the main ways of distributing and marketing food from family farming in Brazil. At the fairs, commercial agreements, job creation, income and social reproduction for family farmers take place. For consumers, they guarantee fresh, healthy and differentiated food at affordable prices, thus contributing to food security and valuing local production. The purpose of this research is to compare the business models, innovation and commercialization strategies adopted by the fair workers in the municipality of Paragominas. Data collection will take place through semi-structured questionnaires applied to fair managers in four fairs in the municipality of Paragominas and with local consumers. This research is sought to identify the main innovation process of fairs and managers, as well as consumer preferences and relationships with them. The data obtained will be analyzed with the exploratory factor analysis, the variables collected will be grouped into factors for the elaboration of an innovation index for the fair managers. It is expected that the results of this research contribute to the establishment of public policies that improve fairs and family farming.

BANKING MEMBERS:
Presidente - 2296351 - MARCOS RODRIGUES
Interno - 1743866 - MARCOS ANTONIO SOUZA DOS SANTOS
Externo à Instituição - WLADIMIR COLMAN DE AZEVEDO JUNIOR - UFMT