Banca de QUALIFICAÇÃO: NICOLE RAQUEL PINTO CARDOSO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : NICOLE RAQUEL PINTO CARDOSO
DATA : 29/06/2020
HORA: 09:30
LOCAL: Auditório do PGAGRO
TÍTULO:

ANALYSIS OF FRUIT AND DEBT CONSUMPTION IN THE MUNICIPALITY OF BELÉM, STATE OF PARÁ

PALAVRAS-CHAVES:

Consumer Behavior, Fruit, Food Habit, Agricultural Marketing, Food and Nutrition Security.

PÁGINAS: 32
GRANDE ÁREA: Ciências Agrárias
ÁREA: Agronomia
RESUMO:

The consumption of fruits and vegetables, in addition to providing excellent sources of fiber, vitamins and minerals, has the ability to move the rural and urban economy of a region. Due to the importance of fruit consumption as a nutritional need, as well as a strong point for the expansion of fruit production in the state of Pará, from the production of several potential fruit trees, with the capacity to supply both the local market and other markets, This research aims to identify the preferences and determinants of the choice of consumers of fruits and derivatives (juices and ice cream) in the municipality of Belém, the largest consumption center in the state. Research of this nature is important to subsidize agricultural policies that can guide the strengthening of fruit production in Pará, as well as guide actions to encourage healthy consumption by increasing the intake of quality and more accessible regional fruits. The survey of primary data was carried out from March 2018 to May 2019 with a representative sample of residents in the municipality of Belém (PA), with a margin of error of 5.0% and a confidence interval of 95% probability . The research method used was the survey (evaluation research), appropriate to diagnose the behavior of a population. The five main fruits of preference of Belenenses are bananas, apples, açaí, papaya and mango, although more than fifty varieties of fruit have been identified. The main motivations for consumption, in order of relevance, are: functional food, eating habits and the taste of the fruit, with 68% claiming that they consume certain fruits only at specific times of the year, mainly mango, açaí and bacuri, due to its seasonality in the offer. It was found that 47% of respondents consume certain fruits if the price is low, of which the grapes and açaí stood out. Regarding the preferred forms of fruit consumption, 63% answered that they consume certain fruits only in the form of juices and / or sweets, the most cited being cupuaçu, acerola, guava, passion fruit and bacuri. About 51% of respondents consume fruit every day and the other half consume fruit only twice a week or less. It was found that the “most affordable price” is the main motivation pointed out by 59% of the interviewees as an incentive to increase fruit consumption. Most fruit consumers (46%) are willing to spend up to R $ 20.00 / per capita / month. Among the places of preference for the acquisition of fruits, the fairs and markets and supermarkets stand out. About 85% stated that they would not buy fruit in places with inadequate hygiene conditions, even though the price is lower.

MEMBROS DA BANCA:
Externo à Instituição - ALFREDO KINGO OYAMA HOMMA - EMBRAPA
Externo à Instituição - CARMELITA DE FÁTIMA AMARAL RIBEIRO - UEPA
Interno - 1997575 - FABRICIO KHOURY REBELLO
Interno - 1743866 - MARCOS ANTONIO SOUZA DOS SANTOS